SGIS Studium-Generale-Informationssystem
New Business Models in Digital Economy (in English)
zur Übersicht
Dozent Herr Angel Barajas
Ort Room S 316
Ziele The discipline covers the issues on how a company in the data-driven economy creates and captures value. Modules of the course discover the transformation of the key domains of business management under new market conditions. Each of the topics is studied on the cases of companies which represent the brightest examples of new business such as Uber, Airbnb, LinkedIn, Facebook, Spotify, Alibaba and others. These companies represent the phenomenon of disruptive innovations in business organization which in some cases gave the “first mover advantage” in other provided them with unique business models.
Students are to learn the customer value proposition, new pricing mechanism, structure of the supply chain under transformed business environment. Basically, a key learning outcome of the course refers to an understanding of the most efficient way to allocate and organize resources of new businesses.
Inhalte As a result of successful learning students are:

(1) to distinguish traditional business models in real business cases
(2) to demonstrate knowledge on different approaches to business modeling
(3) to recognize markers of business models which appear as a response to digital revolution
(4) to search for real cases which represent new business models
(5) to identify similar and distinguished features of business build on identical business models
(6) to know the most important cases of data-driven business founded on new business models
(7) to solve cases studies on companies which represent new business models
(8) to propose possible scenarios of modifications of new business models
(9) to work with the literature and other information sources to find solutions for case-studies
(10) to design presentations on case-studies solutions
Methoden interactive lectures, problem-solving discussions, case-studies
Voraussetzungen
Hinweise
Prüfungsform Final assessment (40%): group project presentation
Intermediate assessment (60%):
Lecture and seminar attendance (20%)
Test (20%)
Class activities (20%), including case studies, teamwork results, assignments, presentations.
CP, SWS 1, 1
Termine 13.12.2019 - 13:45 bis 18:00
14.12.2019 - 09:00 bis 17:00